Norway Market Entry

Powering Norway’s Shared Mobility, ILUS bike Wins Municipal Tender

We are proud to officially announce that ILUS bike has entered the Norwegian market!

Securing a municipal tender victory in Norway is a major milestone for our team and strong validation of our hardware platform. Norwegian municipalities set some of the highest standards in Europe for urban transport requiring absolute vehicle reliability, strict environmental accountability, and hardware capable of performing in demanding, hilly environments.

Winning the city tender in Gjøvik, Norway marks another step forward in our mission. Replacing heavy, high-maintenance legacy hardware with agile vehicles that boost fleet utilization.

Solving the Hardware Bottleneck in Bike Sharing

The municipality of Gjøvik faced common operational challenges inherent to legacy bike sharing fleets. Rapid mechanical wear-and-tear, heavy vehicle weights, and rigid, single-source component lock-in resulted as a bad user experience and high operation costs. 

The ILUS bike platform stood out by demonstrating the power of true hardware flexibility, giving operators total freedom to select and swap out the exact components their city requires.

Every operator has unique needs for their fleet, whether that means a belt drive, chain drive, or specific braking setups” 

Rando Puksov, Lead Engineer


“Thanks to our modular platform concept, swapping roller brakes for disc brakes, or vice versa, is as simple as it sounds. Competitors often have to redesign an entire bike to achieve that level of customization. We have built it directly into our core design.”

Empowering Operators City by City

Winning in Norway proves that progressive cities and fleet managers are ready to move away from disposable, heavy hardware. By providing durable, easy-to-maintain vehicles, we empower operators to maximize fleet uptime and keep citizens moving efficiently.

Ready to Upgrade Your Fleet Hardware?

Whether you are preparing a municipal tender, expanding an existing shared mobility network, or planning a pilot project, the ILUS team is ready to support your launch.

ILUS bike in the News

Intuitive User-Experience and Comfortable Ride

We’ve removed every barrier between the user and the ride to ensure your fleet is the first choice, every time.

Higher Retention

Users are more likely to return to a system that feels like a natural extension of their commute rather than a technical hurdle.

Reduced Support Load

A simpler user experience leads to fewer “how-to” support tickets and accidental “unlocked bike” reports.

Increased Spontaneous Rides

By removing the mandatory onboarding process, you capture the “walk-up” market that other systems lose.

Comfortable Upright Position

Our frame features an ultra-low step-through and an upright riding position, making the bike inclusive for all body types, ages and clothing choices, including skirts and long coats.

Zero-Effort Locking

We replaced clumsy manual locks with an automated hub-locking system that secures the bike the moment a ride ends. No more unlocked bikes that has huge potential to get vandalized. 

No-Contact with Grease and Moving Parts

By enclosing the entire drivetrain, we ensure that users never have to worry about grease or debris on their clothes